Rate Match is a direct-booking conversion and parity solution for hotels that helps capture and convert brand.com traffic by making the hotel website shopping experience as transparent and easy as OTAs. It provides tools like a Price Checker to instantly display and compare OTA prices against the hotel’s direct rate, and Snaphotel to surface decision-making information that turns lookers into bookers.

Its core RateMatch 360 capability automatically matches the hotel’s direct rate to the best available internet rate and makes third‑party offers instantly bookable on the hotel website through a seamless booking flow. The platform positions itself as an AI-driven travel technology focused on increasing direct bookings, reducing OTA dependency, and improving conversion by removing rate-parity friction at the point of purchase.

Rate Match typically connects with a hotel’s distribution stack (e.g., channel manager/marketplace partners) and the hotel website/booking engine layer to monitor public rates and present matched offers in real time, with fast onboarding and no long-term lock-in.