HBenchmark is a Hospitality Data Intelligence platform that integrates with a property’s PMS to automatically collect booking and reservation metrics, aggregate them across participating properties, and return real-time performance indicators. The integration is designed to eliminate manual data entry and provide a consistent, objective dataset that can be used at both the single-property level and at destination level.

For destinations (DMOs/public bodies), HBenchmark helps measure past and future tourism flows, identify low-demand periods where events and initiatives can stimulate demand, and support more effective communication and marketing planning based on reliable forward-looking occupancy signals. For hotels and camping/open-air properties, it supports offer and pricing optimization by benchmarking against the local market, enables more data-driven discussions with financial stakeholders (e.g., investment, category changes, asset transactions), and can reduce dependency on OTAs by improving visibility into future territory-wide occupancy trends.